Realdanger. Get Real, Get a Prescription™

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Artwork for roadside poster which shows a body on coroner's table in a darkened room. Words over the top say 'Fake medicine online. You could end up paying with more than just your credit card.'

Get Real, Get a Prescription

A countrywide poster campaign Man lies collapsed in a doorway. This is artwork for a washroom poster.Body inside a cooling cabinet, apparently in a morgue. This is artwork for a washroom poster.

Building on the success of the rat commercial we have developed our countrywide 'counterfeit medicines can kill you' campaign as posters that can be seen roadside, in railway stations and in pub and club washrooms.

 

Actor seems to be gagging, link to the real danger movieTelevision and cinema commercial

Actor behind the camera, how the Real Danger rat ad was madeHow the commercial was made

Roadside work sign, showing the words counterfeit medicineOn the road

Link to ratcatcher, the game where you use your mouse to kill the ratsCatch a rat

Tell us your views

Knowing about the real danger of counterfeit will change the way I buy medicine:

Buying online safely

Good advice, correct information, regulated pharmacies and useful organisations can be found online, you just need to know where to look. Our
Get it right section can help.

Tell your friends and family

to send an email

Watch the advert

Thumbnail image of the Real Danger TV and cinema commercial, showing an actor appearing to pull a rat from his mouth

Click here to
watch the commercial

Catch a rat

Rat Catcher Game - Use your mouse to kill the rats

Copyright © 2009 Pfizer Limited. All rights reserved. Pfizer Ltd accepts no responsibility for the content of any linked sites. Date of preparation: November 2009. CA645